Relation to Magazine Advertisement

Today, I was in HMV, and whilst I was glimpsing at albums, I straight away noticed that Seasick Steve's album stood out at me. This was because one of my magazine advertisements analyses was for his album and I immediately noticed the synergy between the actual album cover and the magazine advertisement. This is how I want people to notice the relation between my digipak and my magazine advertisement - the way I did with Seasick Steve.