How effective is the combination of the music video, digipak and magazine advertisement altogether?

There is the use of stong synergy between my digipak and magazine advertisement due to very similar imagery, design and layout. This would help the audience to relate the digipak and magazine advertisement to the music video.

As the music video tends to attract a wider range of female audiences opposed to make, I initially set out to gain an audience of equal males and females. Therefore, by doing this, I thought that the music video could attract mainly the females whereas my digipak and magazine advertisement could attract the male audience to balance out the male and female audiences. The colours used in the digipak and magazine advertisement are less vibrant than what would be expected when viewing the music video, therefore contributing to the attraction of a male audience. However, the use of the symbolic imagery of the guitar helps the digipak and magazine advertisement to collaborate with the music video as the music video is quite 'rocky'.

Also, there was the use of similar texts throughtout the digipak and magazine advertisement. This, of course, did not make an appearance in the music video, however I thought that the font 'impact' which I used was bold and captivating and held a sense of authority with the boldness. Also, the outline holds connotations of lightning, which relates back to the name of the band. Additionally, I thought that this particular font could help contribute to enhancing the music genre, as rock music is at times outstanding and is noticed straight away with the sounds of the guitars, therefore I thought this font illustrates this relatively well.

Furthermore, on the magazine advertisement, there is a range of different sized fonts, more so than the digipak. I thought that this could relate to the different camera shots in the music video as the production team and I made use of long shots, mid shots, close ups and others. The audience may not necessarily relate the different sized fonts to the camera angles, however this is what I intended when changing the size font in the different phrases on both the digipak and magazine advertisement.

Lastly, the grey background colourscheme on both the digipak and magazine advertisement is very plain and simplistic, however with a feel of freedom due to the wide spacing. This, I intended on illustrating the freedom in which the female protagonist character had in a patriarchal society. This illustrates the sense of power and freedom which is emphasized throughout the music video, especially with the wide amount of spacing on the digipak and magazine advertisement.