Magazine Advertisement Questionnaire - Results

Due to posting my magazine advertisement questionnaire on the networking websites Facebook and Myspace, I was able to receive my questionnaire results within four days. (I noticed that my results were gained quite promptly when devising a questionnaire for my digipak and music video when posting them on these particular websites, which is why this has become a regular habit). I posted my questionnaire to 18 respondents, however, I only received 15 out of the 18 respondents results. This was not necessarily a problem as I had gained the majority of my audience's feedback, also, 15 is a a more rounded up number of respondents compared to 18. I decided to structure my results in graph form, which makes it appear relatively qualititative, this enables me to make comparisons on which respondents prefer which alternatives.



The results gained from question one on my questionnaire, is that the majority of my respondents prefer my magazine advertisement to consist of the same background as on my digipak. Therefore, this is my first initial idea in the construction of my advertisement. The audience's feedback makes clear that they prefer to see the synergy between the digipak and the magazine advertisement so relate to one another when in the public eye. Personally, I would also agree with the majority of the respondents.

On question two of the questionnaire, the majoirty of my audience feedback answered that my magazine advertisement should also consist of the same font and images as on my digipak. Therefore, I am planning on having a similar layout on my front cover, as on my magazine advertisement. By doing this, I am using my audience's feedback as my guidelines of including the electric guitar alongside the bold, black writing. This will instantaneously make my audience see the link between the digipak front cover and the magazine advertisement.

When I was looking at the generic conventions of magazine advertisements, I noticed that every music album being advertised had a release date on the advertisement, or 'OUT NOW' or 'OUT SOON'. I decided that I definitely want to include one of these three, however I was unsure as to which particular one. So, I added this question on my questionnaire, and it seems that my audience would prefer to see 'OUT NOW'. As a result, I am planning to include this as my magazine advertisement.

Clearly, my audience would like to see what particular bonus tracks will be included on 'The Lightning's' album through the magazine advertisement. Therefore, I will make sure that this is included. However, as 9 people out of the 15 preferred this alternative, I still wish to take into consideration the opinions of the other 6 respondents which did not think that bonus tracks were that important in the advertisement of the album. So, I have decided that I will include only one bonus track on the magazine advertisement instead of the two. This way, I am trying to compromise with both oppositions of my audience's feedback.

My audience feedback has shown me that a teaser type image would not be that necessary. This, I was in fact surprised with, therefore I asked personally one of my respondents who thought that this was not necessary why they thought this, and they replied ''This would not show a correlation between the advertisement and the album cover as the album cover has a simplistic design and layout''. This made me realise that this was in fact true, especially with a front cover such as mine. As a result, I shan't use this convention. I also have come to realise that this convention is very rare, which shows a sign of uniqueness, however, as it is such a rarity, some people may not resemble it as something which should appear on something such as a magazine advertisement.

Exactly as I thought, my audience respondents have made a preference of wanting my magazine advertisement to be similar to my album cover. Even if I did not devise a questionnaire, this is something I would have made a decision on as the majority of the magazine advertisements I have viewed shows a very strong correlation with the album it is advertising.