Editing Cont...(Part 5)

In our free periods today, we organised another editing session for a few members of the production team and I as we were getting anxious about our deadline approaching. Again, we managed to add in extra special effects, especially the ones which relate back to the Marvel comics.

Effects

The production team and I made use of the 'romantic effect' in a particular clip which happened to turn out grainy which was not what we thought would be very compelling for our audience and overall grade. So, we accordingly added in this effect. The scene in which we added it into was a scene that we were not intending on being romantic, however the 'romantic effect' helped to put forward a contradiction and in some ways sarcasm as the scene in which it was added was a scene that was in action during the time of the lyrics "...devil did him a deal..." was being played.

Here is an example of our use of the 'romantic effect'.

Another use of special effect which we put to use was the 'reverse and speed'. We used this when the female character made up her mind on who was her 'Superman'. Therefore, we used this special effect of 'reverse and speed' to make it appear that all the other male characters were going back to where they came from so that the intended 'Superman' is the one singled out to be the main male character. Also, we found that as this particular special effect made everything appear fast moving, it was another aspect which helped to keep the audience engaged and keep their mind occupied with the narrative because if the narrative was slow moving, then the audience would easily lose interest.

Here are a few examples of the special effect of 'reverse and speed' being put to use.

A further transition which was in fact very vital for the narrative of our promotional music video was the 'cartoon effect'. Not just did we use this effect due to the fact that some of our clips came out dull and grainy and this effect helped to brighten them up and physically appear clearer, but it also related back to the original storyline of 'Superman' and the cartoon comic books. This special effect did admittedly come out similar to the dream effect, however this was thought to be a positive aspect because it added on to the cartoon and childlike feel, plus it could be considered to represent the female characters thoughts.

Here is a few examples of the 'cartoon effect'.

Transitions

Again, the production team made use of the 'jump cut' as it makes the clips change with the beat of the music to give an upbeat, fast and rhythmic feel to the video as a whole, which will again add to the audiences engagement.

Another transition which we had not made use of before was the 'fade' transition. This transition was put into use during the lip syncronization of the leading female character to show signs of deep thought and imagination. This appears effective in this video as it could show a sense of confusion and a deeper understanding to the audiences knowledge of the characters feelings and emotions.