Editing Cont...(Part 4)

In yesterday's media lesson, the group and I had the opportunity to resume our editing of our promotional music video, so consequently, we made the effort to replace the twenty seconds we lost and to make it of a higher standard as required by the rest of the production team. The replacement of the work we lost was much easier to replace and produce due to the fact we already had some experience with this area of work, also our storyboards were a great help as this is what we originally followed, even though we have decided to add in extra pieces in certain areas which are noticable in our work so far.

Special Effects

We agreed that using special effects will add to the atmosphere which is created throughout the song in our music video. We all consented to using the 'dream effect' which iMovie produced on the clip which had the sign that said 'saucy singles speed dating' and on the clips which had all three characters walking down the road to the speed dating venue. This produced the audience with a clear understanding as to whats happening within the narrative in the music video. Also, the dream effect could help relate back to comic books.

Here is an example of the 'dream effect' we used on the 'saucy singles speed dating' sign.

And here is another example of the same effect being used on one of our characters walking down the road.

Transitions

We also applied transitions in areas we thought would be effective such as when the female character was on her dates with the three characters. We applied the 'wipe' transition as it maintained the chronology as to who the female character dated first, second and third. This also maintained the discrepancy between the different archetypal characters.

Another transition in which the production team and I gathered to be very useful was the 'jump cut'. We thought this would be quite compelling when applying the beat of the song to this as it produced an upbeat and fun appeal to our target audience. This can also again when viewing remind us of comic books generally, because comic books usually have a fast moving storyline which is always able to attract our attention, so by adding this particular transition, it should successfully attract the attention of our audiences and keep them engaged in the fun and yet musical beat accompanying the action.