In order to create a captivating digipak I realised that the band name was essential as the band name is an aspect which helps to promote the whole group as well as the album on it's own, apart from the actual name of the album. I looked at areas of interest to my target audience and tried to use key words from particular areas of interest to help me gain an intriguing yet enticing band name which is different to what is out on the market currently. I looked at names around "power" and "energy". This would not necessarily be classified as an area of interest for my target audience as such, however, Pop/Rock bands would like to generate a feel of power and energy about their band name as well as the aura they might let out towards their audience. This is an aspect which I would suggest all bands aim to have and not just Pop/Rock bands. Also, I looked into the area of film, since films might have names that are inviting to their specific target audience, plus film names could possibly be passed off as band names and the audience might not even tell the difference. An example I chose for a film which could have had the potential to be a band name was "Twilight". Many people, and many other target audiences are aware of this film, and in my opinion this is an inspirational name of a film that could be useful for a band name. One last area of inspirational I analysed into was different areas, in this I mean location, for example, the rock band "Children of Bodom" named their band after a lake called "Lake Bodom". Another band is "Linkin Park" which I am guessing they named after some kind of park, these are reasons why I looked into this particular area for inspiration. Overall I came to like the name "The Lightning" for a band. Therefore, this is my chosen name for the band's digipak I am proposing to create.
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