How effective is the combination of my digipak/front cover and my music video?

In the construction of my album cover/digipak, I wanted to make it unambiguous to my audience who were of a similar age to myself, what genre my music video was just by glimpsing at my front cover/digipak. To do this, I would need to create synergy between my music video and front cover to enable a correlating relationship to take place.

- There is synergy between our music video and my front cover due to the front image of the blue guitar. This particular image represents synergy due to the fact that an image of a guitar represents the music genre of Pop/Rock. Also, the bold font on the front cover which illustrates the name of the album could portray the upbeat tempo to the song in our music video as it is relatively bubbly, and somewhat different in terms of its composition compared to the front illustrating the name of the band. As the font illustrating the album name has letters overlapping one another, this could represent a childlike theme to songs appearing on the album, which again relates back to our music video and the youth behaviour which is portrayed in the narrative of our music video. Another aspect which helps to create synergy in the combination of my front cover and the music video is the way in which the font is glowing on the bands name. The glow is able to combine with the idea of youth as they are an aspect in society which tend to stand out against the population as a whole as they are represented as sometimes loud and 'in your face' in some areas of the media. Another point would be the relatively plain silvery background, this helps to create synergy as it appears that there is a wide open, free space. This can relate to the outside urban areas which we made apparent in the music video towards the beginning as this is the first scenes, which can again, relate to your first glimpse of the albums digipak as the silver, bland background is the first thing you subconsciously notice.

- I wanted my album cover to be recognisable and memorable because by doing this I would be creating a vaster audience. Also, by having an album cover which has this effect over people, they would be more likely to want to buy the album. Additionally, as 'Superman' appears to be the 'smash hit', the way it quotes on the front cover, this would result in the music video also being recognisable and memorable to this particular album. Therefore, by having a recognisable and memorable album cover, they would be able to look at the correlating relationship between my music video and front cover.

- On the other hand, my audience are fans of the Pop/Rock music genre, therefore I found from my questionnaire what I should be able to include on my front cover to attract the audience in which I intend. Therefore, as I learnt from my audience feedback that on a Pop/Rock album cover many people would prefer images/graphics which represent the band and the music genre. This was where I got the idea of having the image of a guitar as the central image as this is an image which unmistakeably symbolic to the genre of Rock, if not Pop as well. Also, another way in which I used my audience feedback was by looking at how many people preferred 4 or 6 panels on the actual digipak. Originally, I was going to create 6 even though my feedback proved that 4 would be most suitable for my target audience, however when analysing other digipaks from artists of the same genre, for example Linkin Park's album 'Meteora', I found that most of them consisted of 6 panels. However, after taking considerations about the actual construction process of my digipak, I finally realised that 4 would in fact be the most suitable, especially since my digipak would not have a narrative throughout he panels. Therefore, 6 panels were not necessary.

- I also learnt from my audience feedback that the majority of my audience were between the ages of 16 - 21 years of age, therefore I found it that little bit easier to be able to develop a digipak/front cover which would attract them as I am of a similar age. Also, of course, due to the music genre being Pop/Rock, the majority of my audience feedback preferred to have bright and bold colours on the front cover. I took note of this by making use of blue, however overall, if I was to change anything about the outcome of my final digipak, then I would choose to include more variations of flamboyant colours, but due to my design of the album cover, I realised that some colours would appear misplaced such as pinks, reds or yellows, as the main colourscheme that would suit the design would be to have no more than just 3 or 4 at maximum colours. By having a bigger range of colours in my digipak, I may have been able to create more synergy between my digipak and my music video, alongside creater a larger audience towards both music video and digipak as they both promote each other simultaneously.