By showing the class the music video, suggestions from the students were made for some audience feedback before completing the absolute final stages of the production. For example, the lip syncronization of when the protagonist female character was singing along to the lyrics was not exact. Therefore, we decided to delete certain areas of the protagonist lip syncronization and replaced it with clips of Superman as we found it a problem trying to create the lip syncronization in the exact timing with the lyrics as when it was filmed, it was an estimated guess how quick to sing the song instead of having the song playing in the background to make it precisely exact. On the positive side, the added in clips of superman fitted in nicely as it corresponded to the lyrics ''...he's superman...''. This helped us to develop and challenge conventions of the pop/rock genre as generally, this music genre usually consists of the protagonist lip syncronizing, however by inserting additional clips in these areas challenged these conventions to make our overall outcome of the video better.
Additionally...
It was also said in the audience feedback from our media students that certain clips such as the above were too repetitive which made it monotonous after a while and at times would make the audience drife off and lose interest. Therefore, as a result of this, we again inserted other clips which lessened the repetitiveness, however this time, we made 100% sure that each clip moved to the beat of the music which made the audience have emphasis on the heavy drumming which catches the audiences attention for longer. This also conforms to the conventions of the pop/rock music genre.
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